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Writer's picturePedro Reis

A Year in Review – "Crescent Apartments: A Growing Success Story"

Updated: Aug 2

Introduction


In the vibrant heart of Newport city centre, a remarkable story of growth and strategic hospitality unfolds with Crescent Apartments.


The journey of Crescent Apartments truly began to take shape following an insightful meeting with Danielle, one of the owners. It was clear from the outset that we shared similar mindsets and goals, particularly in providing outstanding hospitality and creating exceptional guest experiences.

The unique logo of Crescent Apartments, crafted by Airfreedom’s team. This represents our commitment to unique branding for every hospitality unit we manage.

Located at 140 Lower Dock Street, Newport, the property stands in a prime area close to the bustling Friar’s Walk and High Street, and walking distance to Royal Gwent's Hospital making it an attractive destination for a wide variety of guests. Danielle’s previous work as an interior designer for signature hotels, showcasing meticulous attention to detail and a flair for creating inviting spaces, signaled that we were embarking on something special.


Emboldened by this synergy of vision and expertise, the owners entrusted us with their first apartment in November 2022. This initial trust was a testament to their confidence in our capabilities. The success of this venture led to the addition of a second apartment in May 2023. Now, as we approach February 2024, we are excited about the integration of a third apartment, marking a significant expansion of our collaboration and the continued growth of Crescent Apartments.


The birth of Crescent Apartments was more than just a business decision; it was a leap of faith into a future brimming with possibilities. This collaboration with AirFreedom was not just about building city centre apartments; it was about creating experiences, shaping memories, and setting a new standard in the realm of serviced accommodation.


Showcasing the interiors of Crescent Apartments. These listing pictures display the inviting and modern design, ready to welcome our guests.

Catering to a Broad Audience


Crescent Apartments, situated in the heart of Newport at 140 Lower Dock Street, uniquely positions itself to cater to a diverse range of guests. Its proximity to key locations like Newport Hospital appeals to medical professionals and visiting families, while the nearby bustling Friar’s Walk and High Street attract tourists and business travelers. The nearby Kingsway multi storey car park offers convenient access for guests with vehicles, further enhancing the appeal of Crescent Apartments for those seeking both comfort and convenience in Newport’s dynamic urban setting.


Embracing Global Engagement and Diversity


2023 has seen Crescent Apartments become a melting pot of cultures and professions, mirroring the diverse vibrancy of Newport itself. From healthcare workers seeking a tranquil retreat to creative professionals and tourists exploring the city’s rich offerings, the apartments have provided a perfect blend of homeliness and functionality. The tailored experiences and inclusive communication have ensured each guest feels valued, irrespective of their background or purpose of visit.


Showcasing the back yard of one of Crescent Apartments. These listing pictures display stylish outdoor furniture on a summer barbeque set up, ready to welcome our guests.

Personalized Guest Experiences


Pedro and Alina's presence goes beyond mere operational efficiency. They bring a personal touch to each guest interaction, crafting experiences that are as unique as our guests themselves. Whether it’s a warm welcome, personalized recommendations for local attractions, or attending to special requests, their involvement ensures that each stay is memorable and tailored to individual preferences.


Screenshot displaying Crescent Apartments Airbnb Profile showing 25 Reviews 4.92 Average Guest Rate and 2 years hosting

Building Trust and Assurance


Their close proximity and active involvement also build a sense of trust and assurance among our guests. Knowing that the founders of Airfreedom.net are just around the corner, ready to assist at a moment’s notice, adds a layer of reliability and comfort to the guest experience. This accessibility is particularly appreciated by international guests, who find a sense of familiarity and ease in a new city.


Building Guest Loyalty


At Crescent Apartments, our guest-centric approach has significantly fostered guest loyalty. With an impressive average guest review score of 4.92, our guests consistently express their satisfaction with the comfort, tranquility, and amenities provided. The thoughtful touches like Egyptian cotton bed linen, comfortable living areas, and well-equipped kitchens contribute to an experience that our guests cherish.


Showcasing the interiors of Crescent Apartments stylish details - display a wireless bedside table charger and a bedside lamp associated with exemplary comfort.

Personalized Engagement and Repeat Visits


Our direct booking strategy has enabled us to create more personalized guest interactions. This one-on-one engagement has not only led to repeat visits but also enthusiastic word-of-mouth referrals. Our guests appreciate the tailored experiences, from the serene atmosphere to the functional living spaces, making Crescent Apartments more than just a stay – it’s a home away from home.


Screenshot displaying Crescent Apartments Airbnb Profile showing 4.95 Average Guest review, Guest Favourite award

Operational Excellence and Guest Satisfaction


Maximizing Direct Bookings: A Strategic Triumph


The year 2023 has been a defining period for Crescent Apartments, marked by operational excellence and outstanding guest satisfaction. A key component of this success was our strategic focus on maximizing direct bookings. This approach led to a phenomenal performance resulting in 56.3% of these bookings made either directly or through AirFreedom's website.


A detailed report from January 1st, 2023, to December 31st, 2023, highlighting the financial success of Crescent Apartments. It shows 84 reservations, 2 active listings, and an average review score of 4.75, alongside a graphical representation of monthly revenue and revenue by channel.